Social media is a buzzword – reason #148. Oh and press release is dead
Stowe Boyd on ‘new media press release’ (for the record, I find the idea of social /new media press release laughable): To the participants: Please, please, please don’t talk about audiences when you...
View ArticleThe Top reasons you need a PR Firm
Head Lemur explains why companies still need PR. A must read in these turbulent days. My favourite is: You make shitty products. Face it, whatever you thought you were doing that put you into business...
View ArticleClik here to view.
All in one place
A report from the corporate front with the internet open communications. If you detect a hint of frustration or god forbid sarcasm, it’s just my impatient nature. Obviously. The benefits of...
View ArticleMeasuring online conversations
TechCrunch on yet another services that will monitor what blogs are saying about a brand/product/company. This time PR Newswire partners with Umbria, in creating a product called “MediaSense Blog...
View ArticleSwag bag bonanza
This is marvellous – a chance to watch detailed reaction to contents of ‘goodie bags’ given out at conferences. The swag wonks can see what happens to their carefully selected, overpriced promotional...
View ArticleWords that PR killed
Dan Santow of Word Wise has a highly relevant post on words over-used by PR and communications people. A candid admission prefaces the list: The power of words comes, in part, from their meaning and...
View Article‘Tis but a press release by another name…
Sony Electronics Blog: The first is the annual Harris Interactive poll released this week ranking American’s choice for the “best brands.” For the first time in eight years, Sony came in second place...
View ArticleClik here to view.
A message to marketers
A worthy post by Brian Solis of PR 2.0 summarising what has become obvious some time ago thanks to blogging: Attention PR and practicing Social Media professionals, step away from using “messages” to...
View ArticleThin air PR
Tom Foremski compares PR industry to Wily E Coyote running on thin air. True, there is much money sloshing around PR due to influx of advertising money and the ‘digital’ offering that most PR firms...
View ArticleClik here to view.
Creative destruction?
There is a backlash happening against Creative, a company that: told programmer Daniel_K to stop writing his own drivers for their X-Fi sound cards. The cards still won’t work on Vista over a year...
View ArticleQuote to remember
For 100 years companies have been pushing what they think people are interested in out through one way communications channels. But now that people are redefining the rules of engagement, companies...
View ArticleQuote to remember
What is a PR lackey tasked to incent and measure massive viral reach via SPAM emails to do??? Die, hopefully. - Sean Howard in I am not an influencer and we are not friends (try 2)
View Article
